The author of this article compares the two WeChat check-in mini-program products from four perspectives: product market, user pain points, product design and product operation. The article focuses on analyzing the user experience and operation strategies of these two products and sharing them with you. Table of contents: Market and product introduction User and pain point analysis product design perspective Operational perspective Summarize 1. Market and product introduction 1.1 Market Since the launch of WeChat mini-programs in 2017, many products relying on the WeChat ecosystem have sprung up, with tool-type mini-programs being the most prominent.
Among them, there are small programs such as punch cards that are gradually becoming known to people. Compared with check-in apps (small daily routines, goals, check-in mobs, etc.), check-in mini-programs are more lightweight and convenient, and relying on phone number list WeChat’s ultra-high frequency of use, effectively lowers the check-in threshold. Compared with the punch-in public account (Xiaolai, good night, etc.), the mini punch-in applet has more functions and better interactive experience. The punch-in applet has functions such as punch-in management, punch-in reminder, sharing invitation, picture-text voice diary, etc. Punch-in behavior is generated by members of a group,
so punch-in can easily be made into a "community", which is stained with social attributes. In the future, the punch card community can become a very important brand promotion method and traffic portal. 1.2 Products This article analyzes the two WeChat check-in mini-programs, "Punch with Flag" and "Small Check-in". 1.2.1 Flag and punch card Flag Punch is NetEase's first punch-in mutual aid community. It was launched in May this year and provides functions such as daily punch-in, mutual assistance supervision, and experience sharing. The goal is to enable users to develop a good habit through punch-in.