You are marketing with the intent to buy! So in the example above, Nigel would most likely be getting a bed today because I am seeing direct results I can purchase. What a happy puppy! This is a great way to advertise because you’re giving the potential customer products and services they want! This leads to high conversion rates and value. So how do you pay for search advertising? Paid search advertising uses a pay-per-click (PPC) advertising model, which means that every time your ad is clicked you pay the search engine for that traffic. PAID SOCIAL Social advertising or paid social ads are advertisements that appear on social media platforms.
Social media platforms like Twitter, Facebook and Instagram Whatsapp Database are paid to promote a business through boosted posts, offers and promotions. Social ads help you target potential customers by personal, professional, demographic and behavioral parameters which allow you to reach the people who are most relevant instead of buyer intent! An example of this would be a “sponsored” Facebook post that is used to increase the post’s presence or a Instagram advertisement: Here’s what a paid social ad looks like on Instagram: Using paid social advertisements, you are able to use effective targeting, call to action buttons, useful tracking and analytics to see fast results in relevant platforms everyone uses daily!
DISPLAY ADVERTISING Display ads are the ad boxes that are on the tops or sides of a website. They can be traditional banner ads or even videos. These types of ads appear on sections reserved for paid advertising and are aimed at generating call to action. For example, many news websites are full of video ads and clickable banner ads that are even that much more aggressive making you watch five seconds of a video before you can get into the content you came.