Have every interest in retaining their customers and encouraging them to book. live. The 100% digitized and omnichannel loyalty program is therefore an ideal solution. The Marriott Rewards case: Loyalty in the mobile age The new Mariott Rewards program is above all: A dematerialized program By redesigning its application, Marriott wants to offer its customers a much more interactive and personalized mobile experience . This approach is also part of a more experiential and less formal customer journey.
The application will in particular allow you to check-in online with the possibility of requesting an upgrade. Likewise, members can check-out and request a late check-out. Marriott fax list Rewards check-in A multi-brand program The Marriott International group owns many high-end and luxury brands around the world, including Renaissance, W, Sheraton, The Luxury Collection, and the Ritz-Carlton. Marriott Rewards hotelsWith more than 4,000 hotels in more than 70 countries , the scope of the program and its geographical validity are very broad. A real asset! A network of exclusive partners.
The strength of loyalty programs is to benefit from a developed network of partners . This allows customers to be able to exchange and use their points with many partners. Thus, Marriott Rewards weaves fairly common but essential partnerships (car rental companies, airlines, etc.). However, the program stands out with more exclusive partners such as the Ritz-Carlton. In addition to being financially advantageous for the group, this offers real added value to the program. To further enrich its program, Marriott has set up a partnership with other hotel groups.