Using Google search suggestions to maximize the benefits of this tool it is worth installing a free browser extension that will show us how many times users type a given phrase. The tool is called Keyword Surfer and you can install it if you use Google Chrome. Competition analysis Competitor analysis is an important element of a long tail positioning strategy. Thanks to such screening of competing pages in the highest Google positions you can see how the texts are optimized there what the structure of the content looks like and above all what type of content it is.
If it turns out that the TOP search results include only product subpages or categories from an online store it will mean that you will probably not be able to position the article Latest Mailing Database for such a phrase Google will consider that the article is not in line with the user's purchasing intention. Long tail phrases and search intentions As I have already mentioned long tail keywords are most often entered into Google by people who know what they are looking for. Therefore the user's intentions from English userintent or search intent should be precisely defined before we decide on the selection of a subpage for optimization.
Imagine that you want to write a guide text in which you share training tips for runners. You decide that since it's a text about running you can optimize it for the long tail phrase nike women's running shoes. It turns out that people who are looking for tips on improving the quality of their running type in other terms on Google those that Google considers to be informational phrases. In their case the user wants to explore knowledge he does not intend to buy anything. The search engine is so developed that it can determine the intentions of the user.