Chris Orlob had everything ready for his webinar. His laptop sat on the conference room table in his local coworking space, his slideshow was in presentation mode, and 2,000 people were connected. Then the nightmare began. “Ten minutes into the presentation, with 2,000 faces watching, I was kicked out of the room,” he confessed in a recent LinkedIn post . Orlob had forgotten to reserve the room. “I had to explain to 2,000 people that we were going to take a short 'intermission'. »So he rushed into the crowded office, looking for an available room. When he finally found one a few minutes later, he was sure most of his attendees had left the webinar. He opened his laptop with a heavy heart. This doomsday scenario is probably something you have experienced or dreaded. Webinars are great lead capture and sales tools, but when things go wrong, they can be embarrassing and disheartening.
You can miss details and sabotage yourself. When your webinar goes live, your presentation may be boring, scare away attendees en masse, or worse, have no attendees to begin with. But Chris Orlob's story has a different ending. And it shines a light on what it really takes to create a successful webinar that sells , including the secret wisdom that the experts I spoke with confirmed time and time again. Webinar Wipeout or Webinar Win? Let's go back to employee email database where we left off Orlob, about to resume his webinar, fully expecting to see that most of his visitors were gone. “Everyone was still there. Orlob was amazed. He continued, and then his guests left comments praising his presentation. Many were eager to share his slideshow with their teams. This is his most successful webinar to date. So what was his secret? How did he manage to get 2,000 complete strangers to sign up, stay through after a disastrous start, and then tell their co-workers how good it was?
The secret to creating effective webinars that sellChris Orlob and other marketing experts I've asked to attract, captivate, and convert webinar attendees using simple practices you can easily follow. But they share a common trait that has nothing to do with flashy slides or sales gimmicks. The secret is to deliver real value to your attendees so they can't imagine not doing business with you. Do it, and no accident or misstep can trip you up. In fact, they might even find such mistakes endearing. Webinar Strategy Guest Comment at Orlob As one webinar guest commented to Orlob: “If the content is good and the topic has value, no one is going anywhere! Ok, but what makes good webinar content? And does good webinar content matter even if no one signs up in the first place?