France and the UK they stayed the same in Germany and the US To better understand the evolution of local interactions in different markets, we first compared their respective averages. Municipalities and government agencies: % more local interactions The strong growth in municipal and state organizations is probably due to the fact that people have increasingly informed themselves about Corona, including with regard to the specifications, test centers, etc. They also had to make appointments for many visits to the authorities. Retail, finance, B B companies and service providers saw more interactions because consumers could connect with them from a distance. Clicks on the website and calls increased in these branches, while clicks on the route planning remained more or less stable (and even hardly decreased).On the other hand, companies in the hospitality, travel and culture sectors were unable to grow in.
Their local engagements dropped across almost all whatsapp mobile number list conversion types. The reason for this is clear: Their offers are strongly linked to the real experience - and were only possible to a very limited extent during the pandemic. Companies were also only able to replace these experiences with a digital offer to a limited extent. Only restaurants could have food delivered or picked up and absorb part of their loss. It's ok to be cautiously optimistic. The industries that, according to our data, have suffered the most from the pandemic were also the industries whose local interactions were above average before the corona crisis: hospitality, travel and culture. This suggests that consumers previously found them particularly relevant.
Now the restrictions are slowly being lifted and we are starting to think about leisure activities again. We can therefore assume that these sectors will also grow again. For more in-depth insights into other industries, download The New Face of Local report. The new chapter in local marketing is upon us - and it's hybrid Overall, the insights from our new report show that local marketing needs to evolve: Consumers today have numerous opportunities to get in touch with a company. When they're ready to buy, they choose what's most appealing to them at the moment—and what's most comfortable or practical.