Let’s first look at the first 4 seasons of Tucao conference. The players and guests are all confirmed and arranged according to the timeline; in the 5th season, the rules of the game have changed, from the known fixed arrangement to the unknown grouping, the selection of the main coffee, to the elimination of guests.
Turn the known into the unknown, and turn a flat single-game TalkKing into a competition between games.
The mechanism of horse racing, the law of survival of the weak is the survival law of nature, the concept has been spread in Ali, and it is also a common strategy in the process of product operation.
The horse racing mechanism has four country email list advantages in product design and user strategy.
Motivated the desire of guest users to win: The original relatively simple complaining about each other has become a competition and bringing a team score, and the change of direction motivates all participants to go all out and quickly activate the participating guests.
Increase the user's sense of unknown and curiosity: users are always watching the fun and don't think it's a big deal. Whoever is eliminated is always designed by the crew, but following the rules of the game, the user's sense of participation and unknown is mobilized step by step.
Increase the sunk cost of guest users: The users here refer to the B-end users who participate in the guest on the stage. When the guest participates in the competition, once the investment is in, they will not leave the field quickly. Once they enter the state, they will cherish the previous efforts, which will lead to more investment.
Increase the user replacement cost of the user audience: The user here refers to the C-end user of the voting audience under the stage. When users pay full attention to a certain main coffee or guest, they naturally follow the program, and the probability of being replaced by other comedy programs is reduced.
03 Conflicts and unknowns mobilize users' curiosity
Topics are always inseparable from the new media era.
There was a point of view that was circulated before. Senior new media editors created topics, ordinary new media editors followed trends, and secondly forced new media editors to forward, forward, and forward.
What are the topics worth learning from the Tucao Conference?